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Ноябрь 2010

Virgin Media adds Palmer Hargreaves to roster

Virgin Media has announced that Leamington Spa - based communications agency Palmer Hargreaves Wallis Tomlinson has been added to their agency roster, specifically for their expertise in channel marketing.

Anisha Patel, Virgin Media's Channel Marketing Manager commented; 'Selling broadband, digital TV and our mobile & landline phone services through third party retailers is becoming an important channel for Virgin Media and we are delighted to be working with PHWT. The agency demonstrated their expertise and experience in working through the channels and their understanding should be of great benefit to us as we look to expand our channel marketing activity'.

PHWT's first work will initially pilot with the Dixon Stores Group. PHWT Director Mick Stoves said; 'PHWT's has years of expertise in channel marketing solutions and our work encompasses clients in automotive and agriculture. We are very pleased to be branching out in to the technology sector with such a famous brand as Virgin'.

For further information, please contact Mick Stoves on 01926 452525, mstoves@palmerhargreaves.com or Kate Muller on 01926 452525, kmuller@palmerhargreaves.com

Notes for editors

Palmer Hargreaves Wallis Tomlinson is a pan-European, integrated marketing communications agency with offices in Leamington Spa, Cologne, Russia and Paris. Clients include Ford of Europe, Berghaus, Taylor Wimpey, Jaguar, Land Rover, Bayer CropScience and Continental Tyres. The 110-strong agency, which was established in 1985, is one of the biggest with its head offices in the Midlands. PHWT provides marketing solutions across the mix from strategic development and fully integrated campaigns to tactical promotions and one-off activities. The agency has a particular specialism in multi-language, multi-market communications.



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