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10
Октябрь 2011

PH wins Mercedes-Benz Commercial Vehicles account

Palmer Hargreaves has been awarded the Mercedes-Benz Commercial account for dealer marketing materials after a four way pitch. Mercedes-Benz sought a new agency partner after making the decision to consolidate commercial vehicle activity to one primary agency. The win sees the addition of vans and after sales business to Palmer Hargreaves, alongside our existing work on Mercedes-Benz trucks and Fuso Canter.

Mari Dyson, Mercedes-Benz Truck Marketing Manager said 'PH have provided us with a high level of service for a number of years; including vans and after sales within one agency's remit will ensure we have a consistent and strategically sound approach to all Commercial Vehicles communications'

Nick Williams, Commercial Vehicle Customer Service Marketing Manager said 'Palmer Hargreaves' impressive knowledge of customer service and after sales in the automotive sector consistently shone through, we believe that they can add real value to our team and offer'.

We'll be responsible for a wide variety of activities including brand development, vehicle launches and the introduction of field based Regional Marketing Managers responsible for programme implementation.

Nikki Watts, Managing Director, Palmer Hargreaves, agrees 'In a difficult economic climate, a strategically focussed approach to communications in complex channel environments is critical to success, we are absolutely delighted to be working with Mercedes-Benz in this wider remit and look forward to building a successful partnership'.


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