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15
Сентябрь 2011

PH creates 71 Degrees North TV sponsorship idents

Palmer Hargreaves has created four animated idents for Continental Tyres' sponsorship of ITV's 71 Degrees North, which is on air for eight weeks from Tuesday 13th September at 9pm.

Set among the glaciers and snowy landscape of Scandinavia, the programme offers the perfect opportunity to talk about Continental Winter Tyres. To do this, Palmer Hargreaves worked with creative production studio Taylor James to develop sponsorship idents which will run throughout the show. Despite a very tight timeframe, the CGI animations, which vary between 5 and 15 seconds in length fit perfectly with the look and mood of the programme.

Full Continental back to back from Taylor James on Vimeo.

Nicola Armstrong, Senior Account Manager at Palmer Hargreaves, said: 'We were keen to produce sponsorship idents that fit comfortably with the show, whilst demonstrating the benefits of winter tyres from Continental within the constraints of sponsorship regulation. We are delighted with the outcome and thrilled at the way everyone pulled together to deliver these animations.'

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