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Март 2011

New QR code direct mailer for VW Financial Services


Volkswagen Group Leasing were keen to increase the recall rate and increase appointment conversions when carrying out telesales to Fleet customers.

Palmer Hargreaves created an impactful direct mail approach; prospects receive a large box, within which is a modelled balloon in the shape of a telephone, to support the message 'We're going to give you a call soon'.

An accompanying card includes a QR code for those with smart phones to be taken direct to the VW Group Leasing website - it's fast, links directly to the website and allows prospects to have a look whilst on the go. We knew the prospect base were smart phone savvy so the QR approach fits perfectly with VW Group Leasing's strategy of 'doing things differently' in the leasing market.

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