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13
Сентябрь 2012

PH creates sponsorship idents for ITV football coverage

Our client Continental Tyres were offered a last minute sponsorship opportunity for ITV's coverage of England World Cup Qualifying football matches. The idents needed to be delivered within 48 hours to be aired in the next England football match, but luckily the team at Palmer Hargreaves are always ready to accept a challenge.

Palmer Hargreaves produced three idents of differing lengths to be aired before, during and after the ITV coverage of all England football matches throughout 2012. The key objective for the TV idents was to boost brand awareness, so the idents have strong branding throughout.

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