Bayer OSR European Launch

The Client


Bayer CropScience is the UK’s leading provider of innovative crop protection solutions. The company is committed to helping UK farmers provide safe, high quality, affordable food, produced in a sustainable way using less water and energy, whilst promoting biodiversity.

The challenge


Worldwide demand for oilseed rape has increased dramatically in recent years driven by its use in food, fuel and feed. Bayer CropScience had very little of their own portfolio in this market, and subsequently acquired Raps GbR - a renowned German oilseed rape business. The key objective for Bayer is to become one of the top three leading companies in oilseed breeding in Europe on the next 10 years.

The Connection


A no-nonsense direct approach was needed as the products were to be launched into European markets quickly, and the risk of the message being ‘concealed’ in other Bayer messages needed to be minimised. PH developed a communications package to enable the markets to develop country-specific communications tools.

The results


PH completed some follow up research in the markets where the new materials were live and found that take-up was 100% - rare for this sector.


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