Range Rover Evoque Pre-Launch & Launch Materials

Palmer Hargreaves was tasked with the development of a global strategy to support the launch of the Range Rover Evoque accessory range.

Through global research and the development of a unique customer journey PH were able to identify the key opportunities in the accessory buying process. PH developed a suite of materials to fit with the customer journey. this included a pre launch email to prospective customers, POS and takeaways for customers visiting the dealership and MMS messages and promotion emails to be sent to customers who had placed an order but not accessorised their vehicle.

All the materials were designed to be easily adaptable for markets and also lead customers to their market specific online accessories catalogue, which displayed the full range of accessories available.

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