Subaru/Isuzu Dealer Marketing Portal

There are over 200 Isuzu and Subaru dealers in the UK. Palmer Hargreaves has been working with Isuzu and Subaru for over 12 years. We devise all the dealer marketing and national brochure activity. This involves all above the line activity through to dealer direct mail/direct marketing/event marketing, dealership PoS and dealership literature.

The client identified the need to improve the relationship between manufacturers and dealers as well as between dealers and the customer and wanted a system that would also increase buy in from dealers in terms of implementing their own sales & marketing materials.

Palmer Hargreaves created, designed and hosted a bespoke dealer website which can be accessed by all Subaru and Isuzu dealers as the main repository for all dealer marketing materials. This adds the dealers details to relevant material using their unique log in allowing them to set collateral and sales materials into a variety of sizes, with editable fields on certain pieces.

The client saw 100% engagement from dealers since the launch the online marketing portal, which has generated a significant uplift in dealer activity. In February 2012, Isuzu announced that the UK is now their number one market in Europe.

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